Small businesses are so important to local culture and flavour, but they’re also the economic lifeblood of many communities. Most of them have had to scale back their operations or close doors altogether until the COVID-19 pandemic is over, but we don’t know when that will be.  Now is a time where small acts of…

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local seo beginners guide slyfox blog header - SlyFox Web Design and Marketing

In the fast-paced world of SEO, there are plenty of new tricks and tools to discover. Local SEO is a fairly recent advancement and is currently, along with secure and mobile search, a primary focus for the Google Search team. How local search works, looks and is curated has changed many times since 2011. Then…

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sly fox adwords explained blog header - SlyFox Web Design and Marketing

You might not know it by name, but if you use the Internet, you know what pay-per-click advertising is: those ads directing you to stores selling exactly what you searched for. Pay-per-click (PPC) advertising is pretty much what the name suggests, as advertisers pay only when users click their ads online. For the marketing firm…

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