How Google & Facebook Reviews Impact Small Businesses

Reviews

Almost everyone uses the internet for pre-purchase research. If you’re like everybody else, you know that some of the most helpful pieces of information are online reviews of brands, products, and services. They can have an impact on your decision, but they also impact the business being reviewed! Your opinions matter to other consumers and…

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What Is The Map Pack?

Google map pack

  Google, the world’s most popular website, provides many opportunities for you to reach customers. One space is called the Map Pack, and it might be the most prominent and sought-after position in Google’s local search results. How can your business get there?   What Is The Google Map Pack?   When Google users look…

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How Do Google Pay Per Click Ads Work?

Ads

Search ads help potential customers notice your brand, consider your offerings and take action. With pay-per-click (PPC) search ads, businesses only pay when people click on their ad to visit the website or call your business.  How does PPC work, where will potential customers see your ads, and how can you make the best decision…

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How Can Small Businesses Offer Products In Different Ways During COVID?

  Small businesses continue to be affected by lockdowns and consumer hesitation due to COVID-19. Even when life returns to relative normalcy, the events of the last year and a half have changed how people shop. Rather than seeing it as an insurmountable obstacle, you can see it as an opportunity to move onto all…

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What Is SEO And Why Do I Need It To Market My Business?

  Search engine optimization, or SEO, might sound like an incredibly technical term. In reality, it’s a web development task with a simple goal: making a site more visible to internet users by earning the page a higher rank on Google search returns. The more visible your small business’s website is, the more available it…

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Is eCommerce SEO Different From Regular SEO?

Sly Fox - Ipad google SEO - featured image

Creating a unique website for our small business clients means paying attention to the search engine optimization, or SEO, of every page. It’s how we get your website the attention it deserves using unique content. There is no blanket SEO strategy, though – the tactics we use can change based on the kind of website…

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Google+ Is Shutting Down: What Does That Mean To You?

Google+ - SlyFox Web Design and Marketing

Once considered the next big thing in social media, Google+ is being taken down by its parent company this April. While it never made Facebook or Twitter nervous, since its launch in 2010, Google+ cultivated its own loyal following, especially among those in the tech industry.

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“Social” Social Media

social media - SlyFox Web Design and Marketing

Making a company social media savvy is a necessity for any business these days. A Facebook page or Twitter feed can help promote goods and services and get your message out to a wider audience. It’s easy to set up, it’s free, and it lets you connect with your customers.   The last ability can…

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