How Do Google Pay Per Click Ads Work?

Ads

Search ads help potential customers notice your brand, consider your offerings and take action. With pay-per-click (PPC) search ads, businesses only pay when people click on their ad to visit the website or call your business.  How does PPC work, where will potential customers see your ads, and how can you make the best decision…

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How Will Apple’s Tracking Changes Affect Your Facebook Ads?

  You depend on Facebook to connect with committed customers and expand your reach to new audiences. Most of this potential and existing customer base probably relies on Apple products, too – in Canada, the most recent data shows that almost 57% of smartphone users have an iOS device. What happens when these companies don’t…

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What Zuckerberg Changed With His Fix Facebook Resolution

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Not long ago, the first day of spring was finally announced and the never-ending winter of 2018 came to an end. As the weather continues to change and we all begin to feel more relaxed most of the remaining New Year’s resolutions could melt away as well. Now you can add Facebook’s resolutions to that…

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