Is Your Website Ready For Google’s Upcoming Core Web Vitals Update?

  Google will be releasing its Core Algorithm update this month – is your website ready? Studies have shown that Google users prefer websites with an excellent page experience and are more likely to convert on these. To meet these needs, Google is increasing the value of page experience metrics called Google Core Web Vitals…

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How To Approach Minimalist Web Design Without Ending Up With A Basic Site

  You may already know minimalism as a trendy design scheme, but it isn’t a very specific aesthetic. Minimalist web design can go in many directions so long as the designer follows a set of guidelines and principles. While some graphic and web designers see minimalist design as more straightforward than other styles, it isn’t…

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How Will Apple’s Tracking Changes Affect Your Facebook Ads?

  You depend on Facebook to connect with committed customers and expand your reach to new audiences. Most of this potential and existing customer base probably relies on Apple products, too – in Canada, the most recent data shows that almost 57% of smartphone users have an iOS device. What happens when these companies don’t…

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Is eCommerce SEO Different From Regular SEO?

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Creating a unique website for our small business clients means paying attention to the search engine optimization, or SEO, of every page. It’s how we get your website the attention it deserves using unique content. There is no blanket SEO strategy, though – the tactics we use can change based on the kind of website…

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How To Plan Your SEO Content Strategy For Next Year

seo content

You’re probably already looking to 2021 with optimism, and really, after the year we all had, how bad could it be? As you look ahead, think about your SEO strategy and how your marketing and digital content can help your small business in the new year. Content remains king for SEO and should be a…

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#SmallBusinessThatRocks: Old North Psychology

As we near the end of 2020, it’s hard not to think about the word trust. Londoners have spent most of the last year putting a lot of trust in each other and hoping that others return the sentiment. The SlyFox team knows it well in a business sense, as websites do a lot of…

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Should You Start A Business or Go To School?

There are so many paths into the business world, but everybody seems to find themselves at a fork: either go to school or enter the workforce. Both a college or university education and a small business are investments of time and money – which one is the right choice for you?  

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