Did you know that one in three people are currently carrying around a cracked smartphone? It’s estimated that Americans break over 50 million phone screens a year, and we doubt Canadians are much better. Many users choose to keep scrolling despite the risk of glass splinters and a loss of much of their screen,…

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  Google will be releasing its Core Algorithm update this month – is your website ready? Studies have shown that Google users prefer websites with an excellent page experience and are more likely to convert on these. To meet these needs, Google is increasing the value of page experience metrics called Google Core Web Vitals…

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If you’re a small business owner, you know that marketing comes down to online visibility. You have the public on your side – they only need to find you! It’s why you have to appeal to the tools they use to find local shops: search engines. Your website should make it easy for search engines…

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Often we’ll talk about appealing to Google with search engine optimization, but today, we’re focusing on the visitor! User experience is everything now, but you don’t just want your visitors to find your website easy to navigate – you want to make them say “wow!”  Your wow factor can increase conversions, reduce bounce rates, and…

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marketing

After crunching the numbers, you might find yourself with a bit of a surplus in the old marketing budget. You can make the most of this opportunity by using this money to build a solid foundation for 2021! Here are three ways to spend your remaining marketing money to strengthen your promotions in the new…

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Your website can be one of the most powerful tools at your small business’s disposal, but it’s only as powerful as it is useful. If a visitor can’t find the information they need, they’ll quickly move on to another resource! In web development, how this visitor feels when interacting with your site is called user…

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Does your business make customer service easy? Small businesses set up websites for many reasons, including how they improve the handling of complaints and issues. Customers can be hesitant to pick up the phone and call a support line – these days, they want immediacy, convenience, and to know that someone is on the other…

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