SLYFOX BLOG

SlyFox is a London, Ontario-based marketing and design firm catering to the needs and budgets of local entrepreneurs and business owners. Explore our blog for our latest insights and tips!

Ads

How Do Google Pay Per Click Ads Work?

Search ads to make sure potential customers notice your brand, consider your offerings and take action. With their pay-per-click (PPC) search ads, customers only pay when people click on their ad to visit the website or call your business.  How does PPC work, where will potential customers see your ads, and how can you make…
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What Is SEO And Why Do I Need It To Market My Business?

  Search engine optimization, or SEO, might sound like an incredibly technical term. In reality, it’s a web development task with a simple goal: making a site more visible to internet users by earning the page a higher rank on Google search returns. The more visible your small business’s website is, the more available it…
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Is Your Website Ready For Google’s Upcoming Core Web Vitals Update?

  Google will be releasing its Core Algorithm update this month – is your website ready? Studies have shown that Google users prefer websites with an excellent page experience and are more likely to convert on these. To meet these needs, Google is increasing the value of page experience metrics called Google Core Web Vitals…
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How To Approach Minimalist Web Design Without Ending Up With A Basic Site

  You may already know minimalism as a trendy design scheme, but it isn’t a very specific aesthetic. Minimalist web design can go in many directions so long as the designer follows a set of guidelines and principles. While some graphic and web designers see minimalist design as more straightforward than other styles, it isn’t…
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How Will Apple’s Tracking Changes Affect Your Facebook Ads?

  You depend on Facebook to connect with committed customers and expand your reach to new audiences. Most of this potential and existing customer base probably relies on Apple products, too – in Canada, the most recent data shows that almost 57% of smartphone users have an iOS device. What happens when these companies don’t…
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Local Mother’s Day Gift Guide

This year, our local business community needs your support more than ever.  Please consider supporting them when you shop for Mother’s Day.  Here a few great options to choose from…
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How Often Should You Organize And Update Your Online Store Inventory?

  Virtual sales can make business easy – for some, maybe too easy. When a small business adds online transactions, the sales can happen without them checking the inventory. As such, managing, organizing, and updating your online product numbers can slide. Precise inventory management is essential to online success. Knowing how to manage online store…
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e-commerce

What Does An E-Commerce/POS Sync Actually Mean?

Connecting offline point-of-sale (POS) systems to online e-commerce platforms has never been more necessary. More and more shoppers want to take their money to small businesses, and an online platform that works in coordination with the brick-and-mortar side better meets their shopping needs.  Syncing your e-commerce with your POS system will help you make the…
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