SLYFOX BLOG

SlyFox is a London, Ontario-based marketing and design firm catering to the needs and budgets of local entrepreneurs and business owners. Explore our blog for our latest insights and tips!

Website design

What Is The Difference Between A DIY And A Professionally Designed Website?

Are you thinking of taking your business online? Whether you offer a product or service, you could benefit from a well-designed website. You may find yourself choosing between doing it yourself (DIY) with a template site or having it done professionally. What’s the difference between them?
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Reviews

How Google & Facebook Reviews Impact Small Businesses

Almost everyone uses the internet for pre-purchase research. If you’re like everybody else, you know that some of the most helpful pieces of information are online reviews of brands, products, and services. They can have an impact on your decision, but they also impact the business being reviewed! Your opinions matter to other consumers and…
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Instagram

Welcome To The New Instagram Story Link Feature

  You’re probably familiar with Instagram Stories’ swipe-up links. The company is getting rid of this feature and replacing it with links that look a little differently: now, a new feature called the Instagram Stories link sticker will be hitting a feed near you. How will the link sticker change the social media shopping experience…
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Google map pack

What Is The Map Pack?

  Google, the world’s most popular website, provides many opportunities for you to reach customers. One space is called the Map Pack, and it might be the most prominent and sought-after position in Google’s local search results. How can your business get there?   What Is The Google Map Pack?   When Google users look…
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Facebook ads

Why Do I Need Facebook Ads?

Ads drive social media, but are you taking advantage? If your business has a profile on Facebook, you should be using Facebook advertising. Ads on this platform will help expand your presence, increase brand awareness, attract leads, and even create conversions. It’s also budget-friendly!
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Ads

How Do Google Pay Per Click Ads Work?

Search ads help potential customers notice your brand, consider your offerings and take action. With pay-per-click (PPC) search ads, businesses only pay when people click on their ad to visit the website or call your business.  How does PPC work, where will potential customers see your ads, and how can you make the best decision…
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How Can Small Businesses Offer Products In Different Ways During COVID?

  Small businesses continue to be affected by lockdowns and consumer hesitation due to COVID-19. Even when life returns to relative normalcy, the events of the last year and a half have changed how people shop. Rather than seeing it as an insurmountable obstacle, you can see it as an opportunity to move onto all…
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What Is SEO And Why Do I Need It To Market My Business?

  Search engine optimization, or SEO, might sound like an incredibly technical term. In reality, it’s a web development task with a simple goal: making a site more visible to internet users by earning the page a higher rank on Google search returns. The more visible your small business’s website is, the more available it…
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