SLYFOX BLOG

SlyFox is a London, Ontario-based marketing and design firm catering to the needs and budgets of local entrepreneurs and business owners. Explore our blog for our latest insights and tips!

Variable vs. Fixed Costs: Why They Matter

Clarifying the differences between the costs that don’t change and the costs that do is very important for small businesses. Bills, shipping, packaging, and all the other important expenses should be classified in two ways: variable costs and fixed costs. This helps with budgeting and when making break-even analysis every year. But where does marketing…
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What Was The First Social Media Site?

When people talk about social media, most of us think of Facebook. The site has gone from a curiosity to a regular part of our lives, all thanks to pushing the right buttons in our brains. Facebook became so powerful so quickly that it’s easy to forget that the concept was tried a couple of…
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How Long Does It Take To Build A WordPress Site?

Small businesses making the online leap might have a few questions about the process. The main question we get is, “how soon will I be online?” It’s a good question that depends on how the site is being built. Our team builds WordPress sites, a website you might know better as a blogging platform. The…
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Using Feedback To Make Websites Better

Valuable perspectives for a website development project come from three different parties: the client, developer, and visitors. Unfortunately, the one opinion that matters most doesn’t get any input until the project is complete, and surprisingly, this is the visitor’s opinion. Once a site goes live, we constantly measure and use visitor feedback to refine and…
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Shopping on a website

Should I Put Prices On My Website?

To price or not to price: which should you do? Including the costs of your goods or services on your website is a very strategic decision and shouldn’t be made lightly. There are many pros and cons to including this information, and often the choice comes down to what sort of business you’re in!
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What Is Website Hosting And Why Do I Need It?

One of the most important yet rarely seen forces behind the internet is website hosting. From the largest corporation to the smallest business, no business would have a website without a host server to store the information. Servers can be set up to assist the individual website’s goals, making it faster, easier to update, and…
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graphic designer working

Can I Be A Graphic Designer Even If I Can’t Draw?

SlyFox has a talented team on staff. However, you don’t need to be able to draw to work in graphic design! There are several things a graphic designer should have: an eye for detail, knowledge of the fundamentals of design, and a passion for visual storytelling. You can have all these without being good at…
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twitter on cellphone

Why Should I Use Twitter?

Many people struggle to understand how Twitter could be useful to their business. It’s understandable, but by not using this form of social media, a lot of new business could be passing you by! Twitter is a micro blogging platform that allows the user to send and receive short messages known as tweets.
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