Small businesses that want to expand into the online world have to consider more than just their products and services; they have to consider how they’re describing them. The tactics used to increase visibility on search engines like Google is known as search engine optimization, or SEO, and it’s absolutely essential for a successful website.
Just think about how you use Google. Do you go beyond the first or second pages? Probably not. With a little strategizing and hard work, SEO will help you get to that trusted front page, and help you boost traffic to your site!