Hello my name is Trysten Stone and I am a co-op student. When my semester started I had no idea where I wanted to go or what I wanted to do. I took the time to sit down and think about work that I found interesting and intriguing.

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Search engine optimization (SEO) isn’t a fixed set of rules you must follow to have a successful website. The elements that make your site desirable to Google are constantly changing, and all the little bits of code and data, both what’s visible and what’s behind the scenes, have to change with it. By keeping it up-to-date, you can make your site more desirable to search engine algorithms, increasing your ranking on returns and getting more traffic!

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what is seo

Small businesses that want to expand into the online world have to consider more than just their products and services; they have to consider how they’re describing them. The tactics used to increase visibility on search engines like Google is known as search engine optimization, or SEO, and it’s absolutely essential for a successful website.

Just think about how you use Google. Do you go beyond the first or second pages? Probably not. With a little strategizing and hard work, SEO will help you get to that trusted front page, and help you boost traffic to your site!

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