How A Website Can Work For You In The Age Of Online Everything

Website

  Regardless of the industry, websites have a massive impact on small businesses. Even today, some still don’t realize that most of their customers will look for a website before committing to a product or service.  The fact is, being online is not just good business – it’s necessary! The internet is our first destination…

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Welcome To The New Instagram Story Link Feature

Instagram

  You’re probably familiar with Instagram Stories’ swipe-up links. The company is getting rid of this feature and replacing it with links that look a little differently: now, a new feature called the Instagram Stories link sticker will be hitting a feed near you. How will the link sticker change the social media shopping experience…

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What Is The Map Pack?

Google map pack

  Google, the world’s most popular website, provides many opportunities for you to reach customers. One space is called the Map Pack, and it might be the most prominent and sought-after position in Google’s local search results. How can your business get there?   What Is The Google Map Pack?   When Google users look…

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Why Do I Need Facebook Ads?

Facebook ads

Ads drive social media, but are you taking advantage? If your business has a profile on Facebook, you should be using Facebook advertising. Ads on this platform will help expand your presence, increase brand awareness, attract leads, and even create conversions. It’s also budget-friendly!

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How Do Google Pay Per Click Ads Work?

Ads

Search ads help potential customers notice your brand, consider your offerings and take action. With pay-per-click (PPC) search ads, businesses only pay when people click on their ad to visit the website or call your business.  How does PPC work, where will potential customers see your ads, and how can you make the best decision…

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What Does An E-Commerce/POS Sync Actually Mean?

e-commerce

Connecting offline point-of-sale (POS) systems to online e-commerce platforms has never been more necessary. More and more shoppers want to take their money to small businesses, and an online platform that works in coordination with the brick-and-mortar side better meets their shopping needs.  Syncing your e-commerce with your POS system will help you make the…

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How To Build An Affordable eCommerce Website In 2021

eCommerce

Everyone’s talking about eCommerce these days – can you join the conversation? The circumstances of 2020 have made shopping and paying for services online more important than ever, and 2021 could be a tipping point for consumers. Here’s how your small business can build an affordable eCommerce website this year.  

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How To Plan Your SEO Content Strategy For Next Year

seo content

You’re probably already looking to 2021 with optimism, and really, after the year we all had, how bad could it be? As you look ahead, think about your SEO strategy and how your marketing and digital content can help your small business in the new year. Content remains king for SEO and should be a…

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