Ads

Search ads to make sure potential customers notice your brand, consider your offerings and take action. With their pay-per-click (PPC) search ads, customers only pay when people click on their ad to visit the website or call your business.  How does PPC work, where will potential customers see your ads, and how can you make…

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  Small businesses continue to be affected by lockdowns and consumer hesitation due to COVID-19. Even when life returns to relative normalcy, the events of the last year and a half have changed how people shop. Rather than seeing it as an insurmountable obstacle, you can see it as an opportunity to move onto all…

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  You depend on Facebook to connect with committed customers and expand your reach to new audiences. Most of this potential and existing customer base probably relies on Apple products, too – in Canada, the most recent data shows that almost 57% of smartphone users have an iOS device. What happens when these companies don’t…

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  Virtual sales can make business easy – for some, maybe too easy. When a small business adds online transactions, the sales can happen without them checking the inventory. As such, managing, organizing, and updating your online product numbers can slide. Precise inventory management is essential to online success. Knowing how to manage online store…

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e-commerce

Connecting offline point-of-sale (POS) systems to online e-commerce platforms has never been more necessary. More and more shoppers want to take their money to small businesses, and an online platform that works in coordination with the brick-and-mortar side better meets their shopping needs.  Syncing your e-commerce with your POS system will help you make the…

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There are so many paths into the business world, but everybody seems to find themselves at a fork: either go to school or enter the workforce. Both a college or university education and a small business are investments of time and money – which one is the right choice for you?  

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Your website can be one of the most powerful tools at your small business’s disposal, but it’s only as powerful as it is useful. If a visitor can’t find the information they need, they’ll quickly move on to another resource! In web development, how this visitor feels when interacting with your site is called user…

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Does your business make customer service easy? Small businesses set up websites for many reasons, including how they improve the handling of complaints and issues. Customers can be hesitant to pick up the phone and call a support line – these days, they want immediacy, convenience, and to know that someone is on the other…

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