How To Avoid The Pitfalls of Google Automation

  Google Ads are like any other type of advertising: how well they work depends strongly on creativity. But unlike other advertising mediums, you have to bid for optimal areas. The twin tasks of coming up with creative and bidding on keywords can take up a lot of time, so Google offers automation in these…

Read More

Using Feedback To Make Websites Better

Valuable perspectives for a website development project come from three different parties: the client, developer, and visitors. Unfortunately, the one opinion that matters most doesn’t get any input until the project is complete, and surprisingly, this is the visitor’s opinion. Once a site goes live, we constantly measure and use visitor feedback to refine and…

Read More

PPC: Will It Work For Me?

Web Design Web Designer PPC Advertising SlyFox Digital Media Marketing London Ontario Blog Header - SlyFox Web Design and Marketing

Are you looking to get organic-looking ads in front of the people who actually want what you’re selling? Pay-per-click, or PPC, is an innovative way of marketing your business to people who need exactly what you’re selling. Simply put, anytime an ad is clicked on, the advertiser pay a small fee. Because it is mostly…

Read More