Google, the world’s number one search engine, is still the best way to raise your small business profile. This is because they make so many features available to everyone, not just to companies who can pay the most money. The most valuable feature is Google My Business. This program provides a dashboard for managing and tracking your online presence across Google’s platforms, including Analytics, their proprietary Adwords feature, and a listing on Google Maps.

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Are you looking to get organic-looking ads in front of the people who actually want what you’re selling? Pay-per-click, or PPC, is an innovative way of marketing your business to people who need exactly what you’re selling. Simply put, anytime an ad is clicked on, the advertiser pay a small fee.

Because it is mostly charging you only for the clicks your links get, it’s a very popular model of advertising, especially for those who run both their own business and their own advertising. What makes it a really great option for small businesses are two things: how targeted it is, and how cost-effective it can be when used correctly!

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