slyfox tips on social media management for small businesses

New small businesses face many unique challenges, including the daunting task of managing their own social media. It can be intimidating, especially when you look at the accounts of large brands with whom you might be in competition. How can you set yourself apart?

Here’s the difference: you’re a personality, not an intern behind a logo. Social media was made for you because you have a direct, personal connection to what you do, and you do it well. If you use social media to highlight these positives, network with others and offer great customer service, you can use it to the advantage of your small business!

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brand theft blog header slyfox digital media marketing

Is imitation the sincerest form of flattery? It can be, but if that imitation is the exact wording of your carefully-written slogan or ad, you shouldn’t always be flattered. Everything that makes your business distinctly yours, from the logo to the jingle to the specific names of the services you offer, shouldn’t be treated as any old commodities. They aren’t just pretty pictures and phrases – they can give you the edge over your competition.

But let’s not get ahead of ourselves. For small businesses, brand theft can actively hurt the bottom line because building a solid brand that reflects your business took you a lot of time and resources. But under some circumstances, it’s best to just be flattered. So what can you do when someone uses your work for their own gain, and when should you fight back?

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construction euipment assembling giant letters that read: WEBSITE

The dynamic world of the Internet is making the website one of the most important promotional tools for small businesses. It’s also constantly making websites outdated. If you haven’t considered website updates or budgeted money for web design since the introduction of Flash, here are ten reasons why you should be making it a priority in 2018!

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trulocal slyfox header image

When we first heard about TruLOCAL on social media, we were intrigued as we do try to eat a healthy ketogenic diet in our household, which usually includes hormone free, grass fed meat (not easy to find locally).  We are all about supporting local so… based on the name and location alone, we ordered a box of meat (yes, a subscription box full of meat). Continue reading…