One of the things we love most about London is the rich network of small businesses and entrepreneurs who work tirelessly to support the community with their work. Whether it is by providing services, creating jobs, supporting local charitable initiatives, or a combination of all three, these businesses are what make our community thrive. One local #SmallBusinessThatRocks, C & V Income Tax Services, has been a pillar in the community for 31 years and is a true inspiration for any business, from startup to established and everything in between.

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When we first heard about TruLOCAL on social media, we were intrigued as we do try to eat a healthy ketogenic diet in our household, which usually includes hormone free, grass fed meat (not easy to find locally).  We are all about supporting local so… based on the name and location alone, we ordered a box of meat (yes, a subscription box full of meat). Continue reading…


sly fox adwords explained blog header

You might not know it by name, but if you use the Internet, you know what pay-per-click advertising is: those ads directing you to stores selling exactly what you searched for. Pay-per-click (PPC) advertising is pretty much what the name suggests, as advertisers pay only when users click their ads online. For the marketing firm running the PPC ads, though, it’s a bit more complicated: they have to bid on the value of a click in relation to keywords, audience types, and platforms.

A successful PPC runs on relevancy, and staying up-to-date on relevant keywords can be tedious, but it’s paramount. This way, when users search Google for specific products or information, advertisers can show relevant ads that speak specifically to the user’s search. Since Google Adwords is the largest PPC platform online, it’s the one you’ll need to master if this component of your online marketing campaign is going to succeed.

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