Search engine optimization, or SEO, might sound like an incredibly technical term. In reality, it’s a web development task with a simple goal: making a site more visible to internet users by earning the page a higher rank on Google search returns. The more visible your small business’s website is, the more available it…

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  You depend on Facebook to connect with committed customers and expand your reach to new audiences. Most of this potential and existing customer base probably relies on Apple products, too – in Canada, the most recent data shows that almost 57% of smartphone users have an iOS device. What happens when these companies don’t…

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  Londoners are all eagerly awaiting when we can step out in style again. This week’s #SmallBusinessThatRocks is guaranteed to help you do just that! Hope Cosmetics offers a wide range of beauty and anti-ageing treatments that will help you step into a world of confidence. Hope Jacobs’ wide range of treatment options gives clients…

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eCommerce

Everyone’s talking about eCommerce these days – can you join the conversation? The circumstances of 2020 have made shopping and paying for services online more important than ever, and 2021 could be a tipping point for consumers. Here’s how your small business can build an affordable eCommerce website this year.  

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marketing

After crunching the numbers, you might find yourself with a bit of a surplus in the old marketing budget. You can make the most of this opportunity by using this money to build a solid foundation for 2021! Here are three ways to spend your remaining marketing money to strengthen your promotions in the new…

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There are so many paths into the business world, but everybody seems to find themselves at a fork: either go to school or enter the workforce. Both a college or university education and a small business are investments of time and money – which one is the right choice for you?  

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