Posts Tagged ‘marketing’

#SmallBusinessThatRocks: MEE Photography

Something every small business website needs is original photography. Unique images create a brand for a company, as well as help them stand out to new visitors and build new SEO opportunities. You shouldn’t trust your smartphone’s camera to do the job properly, but who can you turn to for pictures that match your business…

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What Is Position Zero?

Getting the number one ranking on Google is the ultimate compliment to a website. But leave it to the world’s largest search engine to find a way to make quick browsing more convenient. Recent innovations now provide small companies with another chance to earn a coveted spot, one that’s more helpful for both the user…

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Variable vs. Fixed Costs: Why They Matter

Clarifying the differences between the costs that don’t change and the costs that do is very important for small businesses. Bills, shipping, packaging, and all the other important expenses should be classified in two ways: variable costs and fixed costs. This helps with budgeting and when making break-even analysis every year. But where does marketing…

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What Was The First Social Media Site?

When people talk about social media, most of us think of Facebook. The site has gone from a curiosity to a regular part of our lives, all thanks to pushing the right buttons in our brains. Facebook became so powerful so quickly that it’s easy to forget that the concept was tried a couple of…

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How Long Does It Take To Build A WordPress Site?

Small businesses making the online leap might have a few questions about the process. The main question we get is, “how soon will I be online?” It’s a good question that depends on how the site is being built. Our team builds WordPress sites, a website you might know better as a blogging platform. The…

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#SmallBusinessThatRocks: London Salvage

The SlyFox specialty is helping small businesses succeed, and many of these small businesses are newer to London. But there’s no age limit on marketing a business online, and we weren’t surprised when a long-time member of the London community, London Salvage & Trading Co. came to our team for a much-needed website redesign! Please…

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Should I Put Prices On My Website?

Shopping on a website

To price or not to price: which should you do? Including the costs of your goods or services on your website is a very strategic decision and shouldn’t be made lightly. There are many pros and cons to including this information, and often the choice comes down to what sort of business you’re in! Please…

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What Is Website Hosting And Why Do I Need It?

One of the most important yet rarely seen forces behind the internet is website hosting. From the largest corporation to the smallest business, no business would have a website without a host server to store the information. Servers can be set up to assist the individual website’s goals, making it faster, easier to update, and…

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