Your Google My Business profile is going to be the place many people will first encounter your business. On this profile, they’ll learn all about what you do, when you’re open, where you are… and how well you’ve been rated. The reviews left on My Business profiles can be that factor that decides people’s choices, making them absolutely necessary for your online presence.

But there’s more than reputation at stake. To change how both potential customers and search engines see your business – or even whether they see it at all! – your customers and clients are going to have to leave reviews.

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