Posts Tagged ‘online marketing’

Variable vs. Fixed Costs: Why They Matter

Clarifying the differences between the costs that don’t change and the costs that do is very important for small businesses. Bills, shipping, packaging, and all the other important expenses should be classified in two ways: variable costs and fixed costs. This helps with budgeting and when making break-even analysis every year. But where does marketing…

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Five Reasons To Pay A Pro To Build Your Website

apple desktop computer with photoshop open on screen - SlyFox Web Design and Marketing

When you want to expand your small business reach, a website is a must. Scratch that, a professionally-built website is a must, and it’s one of the best investments you can make for your marketing plan. When done right, a website can combine online marketing, business information, and direct conversions into one convenient package. Here’s…

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Website Redesign Mistakes To Avoid

Common Website Redesign Mistakes - SlyFox Web Design and Marketing

Choosing to redesign your website is a major decision, and it’s not one to be made lightly. A redesign can help your growing business, improve your search engine rankings, and relaunch your branding successfully. But without proper planning and expertise, a number of common mistakes can be made during the process. These common website redesign…

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#SmallBusinessThatRocks: C & V Income Tax Services

c&v income tax services slyfox small business that rocks blog feature - SlyFox Web Design and Marketing

One of the things we love most about London is the rich network of small businesses and entrepreneurs who work tirelessly to support the community with their work. Whether it is by providing services, creating jobs, supporting local charitable initiatives, or a combination of all three, these businesses are what make our community thrive. One…

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Using Social Media To Your Small Business’ Advantage

slyfox tips on social media management for small businesses - SlyFox Web Design and Marketing

New small businesses face many unique challenges, including the daunting task of managing their own social media. It can be intimidating, especially when you look at the accounts of large brands with whom you might be in competition. How can you set yourself apart? Here’s the difference: you’re a personality, not an intern behind a…

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SlyFox Mentions: Fempire Builders

fempore builders - an online hub for fempire builders by fempire builders - SlyFox Web Design and Marketing

SlyFox is so happy to have been featured in Fempire Builders’ Fem Spotlights series this month! We got the opportunity to share our origin story to Fempire readers with a special Q & A session published online that covers topics ranging from sanity savers, online marketing, weiner dogs and our SocialFox, Michelle Faulds! Check out a…

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Why SEO Is Important

what is seo - SlyFox Web Design and Marketing

Small businesses that want to expand into the online world have to consider more than just their products and services; they have to consider how they’re describing them. The tactics used to increase visibility on search engines like Google is known as search engine optimization, or SEO, and it’s absolutely essential for a successful website.…

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How To Get Verified on Instagram

instagram verified social media marketing blog header london ontario - SlyFox Web Design and Marketing

This August, Instagram made one of its most coveted features easier for everyone to get. Before this year, it was nearly impossible to get that little blue “verified” badge on your account. You had to have been a genuine celebrity, either in real life or on the platform, and know a contact at the company who…

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