slyfox tips on social media management for small businesses

New small businesses face many unique challenges, including the daunting task of managing their own social media. It can be intimidating, especially when you look at the accounts of large brands with whom you might be in competition. How can you set yourself apart?

Here’s the difference: you’re a personality, not an intern behind a logo. Social media was made for you because you have a direct, personal connection to what you do, and you do it well. If you use social media to highlight these positives, network with others and offer great customer service, you can use it to the advantage of your small business!

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what is seo

Small businesses that want to expand into the online world have to consider more than just their products and services; they have to consider how they’re describing them. The tactics used to increase visibility on search engines like Google is known as search engine optimization, or SEO, and it’s absolutely essential for a successful website.

Just think about how you use Google. Do you go beyond the first or second pages? Probably not. With a little strategizing and hard work, SEO will help you get to that trusted front page, and help you boost traffic to your site!

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fempore builders - an online hub for fempire builders by fempire builders

SlyFox is so happy to have been featured in Fempire Builders’ Fem Spotlights series this month! We got the opportunity to share our origin story to Fempire readers with a special Q & A session published online that covers topics ranging from sanity savers, online marketing, weiner dogs and our SocialFox, Michelle Faulds! Check out a summary and some highlights below.

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instagram verified social media marketing blog header london ontario

This August, Instagram made one of its most coveted features easier for everyone to get. Before this year, it was nearly impossible to get that little blue “verified” badge on your account. You had to have been a genuine celebrity, either in real life or on the platform, and know a contact at the company who could help you out. There was no official paperwork, no forms to fill out, no hotline to call. You just needed to be “known”. Needless to say, it was an exclusivity that a lot of social media users found unfair!

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