New small businesses face many unique challenges, including the daunting task of managing their own social media. It can be intimidating, especially when you look at the accounts of large brands with whom you might be in competition. How can you set yourself apart?
Here’s the difference: you’re a personality, not an intern behind a logo. Social media was made for you because you have a direct, personal connection to what you do, and you do it well. If you use social media to highlight these positives, network with others and offer great customer service, you can use it to the advantage of your small business!
Posted on November 30, 2018