How Can Small Businesses Offer Products In Different Ways During COVID?

  Small businesses continue to be affected by lockdowns and consumer hesitation due to COVID-19. Even when life returns to relative normalcy, the events of the last year and a half have changed how people shop. Rather than seeing it as an insurmountable obstacle, you can see it as an opportunity to move onto all…

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How Will Apple’s Tracking Changes Affect Your Facebook Ads?

  You depend on Facebook to connect with committed customers and expand your reach to new audiences. Most of this potential and existing customer base probably relies on Apple products, too – in Canada, the most recent data shows that almost 57% of smartphone users have an iOS device. What happens when these companies don’t…

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How Often Should You Organize And Update Your Online Store Inventory?

  Virtual sales can make business easy – for some, maybe too easy. When a small business adds online transactions, the sales can happen without them checking the inventory. As such, managing, organizing, and updating your online product numbers can slide. Precise inventory management is essential to online success. Knowing how to manage online store…

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What Does An E-Commerce/POS Sync Actually Mean?

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Connecting offline point-of-sale (POS) systems to online e-commerce platforms has never been more necessary. More and more shoppers want to take their money to small businesses, and an online platform that works in coordination with the brick-and-mortar side better meets their shopping needs.  Syncing your e-commerce with your POS system will help you make the…

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Is eCommerce SEO Different From Regular SEO?

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Creating a unique website for our small business clients means paying attention to the search engine optimization, or SEO, of every page. It’s how we get your website the attention it deserves using unique content. There is no blanket SEO strategy, though – the tactics we use can change based on the kind of website…

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Getting a Head Start on E-Commerce Before the Holidays

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Do you dread the sight of red and green before Halloween? You’re not alone; it seems like every year carols and bells are out earlier than before. But it happens for a reason: whether they like it or not, people do start thinking about their Christmas shopping as soon as the weather takes a cold…

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