SLYFOX BLOG

SlyFox is a London, Ontario-based marketing and design firm catering to the needs and budgets of local entrepreneurs and business owners. Explore our blog for our latest insights and tips!

dog with laptop computer, operating search engine

SEO: How To Get Started

How To Get Started With SEO   Wondering why your website isn’t getting the attention it deserves? Maybe you have a problem with SEO. SEO, or search engine optimization, is how you beef up your website. Every bit of information on your site should be written and programmed to attract the attention of search engines…
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woman holding laptop

Why Moms Make Better Entrepreneurs

What do genomics company “23andMe”, baby product staple “The Honest Co.” and ticket selling site “Eventbrite” have in common? They were all founded by moms! These are just three examples, as many hard-working mamas have been able to successfully juggle their family life and their entrepreneurial aspirations to achieve their dreams.   Does following in…
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assorted red and white gifts

Getting a Head Start on E-Commerce Before the Holidays

Do you dread the sight of red and green before Halloween? You’re not alone; it seems like every year carols and bells are out earlier than before. But it happens for a reason: whether they like it or not, people do start thinking about their Christmas shopping as soon as the weather takes a cold…
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10 Reasons To Hire a Social Media Manager

Thinking of expanding your influence and bringing your business online? Social media is a logical first step, and people love it because it lets you control the marketing yourself. But it’s still marketing, and it’s only as good as the team behind it! Before you sign your shop up for an account, consider these ten…
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instagram

Increasing Instagram Engagement

Instagram is hot right now, with 9 million users over the age of 13. The majority of Instagrammers reside in the 18-34 age demographic, so it’s the perfect platform to use if you’re looking to attract a younger clientele. It’s also very user-friendly – with a good camera and proper lighting, you can make organic-looking…
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keywords

Keywords 101

If you’ve set up your online presence, you probably heard the word “keyword” thrown around. Don’t dismiss it as a buzzword – keywords can make or break your success on search engines, like Google. This is because they are important for answering the questions of Internet readers everywhere. With keywords, you are answering questions you…
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caution tape

Websites: Buyer Beware

Selling Your Website Anyone can build a Wix, Shopify, or some other DIY site, but will it sell your product or service?
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buying local

Why Should You Keep Buying Local

“Should I be buying local?” may be a question we ask ourselves from time-to-time.  Lower quality products, the use of pesticides and antibiotics,  and the use of exploitive labor has consistently been a hot topic in today’s society.  At the end of the day, many of us seem to end up buying from big corporations…
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