SLYFOX BLOG

SlyFox is a London, Ontario-based marketing and design firm catering to the needs and budgets of local entrepreneurs and business owners. Explore our blog for our latest insights and tips!

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Update Your Website, Or Build A New One?

How do you know when it’s time to make an update to your current website, or just start the whole thing over again? Building a new site requires more work than an update, but depending on the circumstances, it could be the best option for your small business and Internet Marketing plans.
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Ten Things To Avoid When Email Marketing

Email marketing can do wonders for your small business. It lets you focus direct messages on certain people who have left their email with you, attract them with deals, and make repeat customers out of those who have done business with you before. But with anything in marketing, if it works really well, it can…
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How To Get Verified on Instagram

This August, Instagram made one of its most coveted features easier for everyone to get. Before this year, it was nearly impossible to get that little blue “verified” badge on your account. You had to have been a genuine celebrity, either in real life or on the platform, and know a contact at the company who…
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What To Do When Someone Steals Your Brand

Is imitation the sincerest form of flattery? It can be, but if that imitation is the exact wording of your carefully-written slogan or ad, you shouldn’t always be flattered. Everything that makes your business distinctly yours, from the logo to the jingle to the specific names of the services you offer, shouldn’t be treated as…
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The Basics of Web Hosting: Hosting 101

Much like your business, your website has to have an “office”, a physical space in which to live, because you can’t just be online. To actually function on the Internet, your website has to be on a specialized computer server, the brick and mortar of the digital sphere. Finding a website hosting service is the…
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What To Look For When Buying a Website

Looking to get your business online? It’s not a complicated process, but it shouldn’t be as simple as paying your neighbor for a job done on a template. A website is an important tool for spreading your message and generating sales, and what goes into its creation should reflect that! Here are five key points…
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PPC: Will It Work For Me?

Are you looking to get organic-looking ads in front of the people who actually want what you’re selling? Pay-per-click, or PPC, is an innovative way of marketing your business to people who need exactly what you’re selling. Simply put, anytime an ad is clicked on, the advertiser pay a small fee. Because it is mostly…
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10 Reasons to Consider Website Updates

The dynamic world of the Internet is making the website one of the most important promotional tools for small businesses. It’s also constantly making websites outdated. If you haven’t considered website updates or budgeted money for web design since the introduction of Flash, here are ten reasons why you should be making it a priority…
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