Social Media

2020 was a pretty game-changing year for social media. Everyone had a little more time to spend on it, trying to take a break from the pandemic and create new experiences to share while staying apart. Many small businesses saw this as an opportunity when lockdowns slowed down foot traffic; combined with some new social…

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eCommerce

Everyone’s talking about eCommerce these days – can you join the conversation? The circumstances of 2020 have made shopping and paying for services online more important than ever, and 2021 could be a tipping point for consumers. Here’s how your small business can build an affordable eCommerce website this year.   Please follow and like…

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seo content

You’re probably already looking to 2021 with optimism, and really, after the year we all had, how bad could it be? As you look ahead, think about your SEO strategy and how your marketing and digital content can help your small business in the new year. Content remains king for SEO and should be a…

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marketing

After crunching the numbers, you might find yourself with a bit of a surplus in the old marketing budget. You can make the most of this opportunity by using this money to build a solid foundation for 2021! Here are three ways to spend your remaining marketing money to strengthen your promotions in the new…

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  London is a destination for post-secondary education, and we have a world-class university and highly-regarded colleges that attract people from all over the world! But our community also has options for Londoners who don’t come here only for the educational opportunities, as well as those who want to improve their language skills or finish…

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SlyFox Web Design & Marketing - Instagram icon on cell phone- Blog Feature Image

Instagram has always been one of the best platforms for small businesses. The simplicity and ease-of-use make it very accessible, but there are so many features that can turn it from an image-sharing app to a key part of your business. 2020 saw the release of many new features, including Guides, automatic closed captioning, Rights…

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As we near the end of 2020, it’s hard not to think about the word trust. Londoners have spent most of the last year putting a lot of trust in each other and hoping that others return the sentiment. The SlyFox team knows it well in a business sense, as websites do a lot of…

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  Google Ads are like any other type of advertising: how well they work depends strongly on creativity. But unlike other advertising mediums, you have to bid for optimal areas. The twin tasks of coming up with creative and bidding on keywords can take up a lot of time, so Google offers automation in these…

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