SlyFox is a London, Ontario-based marketing and design firm catering to the needs and budgets of local entrepreneurs and business owners. Explore our blog for our latest insights and tips!

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Google AdWords and Pay Per Click Explained

You might not know it by name, but if you use the Internet, you know what pay-per-click advertising is: those ads directing you to stores selling exactly what you searched for. Pay-per-click (PPC) advertising is pretty much what the name suggests, as advertisers pay only when users click their ads online. For the marketing firm…
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Six Reasons To Say Yes To WordPress

When it comes to building a website, there are a lot of different choices you can make. You could choose a platform made for shopping, one that has drag-and-drop simplicity, or build something from scratch. You could also choose a platform that provides all these things and so much more. WordPress is that choice, and…
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How Supporting Local Helps Your Business Grow

The word “locavore”, referring to a person who eats at locally-owned restaurants and buys locally-sourced foods, has been popular for some time. Its durability proves the label is more than a trend, and people young and old are making a point of eating local to support their communities and bring down their carbon footprint.
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SEO: How To Get Started

How To Get Started With SEO   Wondering why your website isn’t getting the attention it deserves? Maybe you have a problem with SEO. SEO, or search engine optimization, is how you beef up your website. Every bit of information on your site should be written and programmed to attract the attention of search engines…
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Why Moms Make Better Entrepreneurs

What do genomics company “23andMe”, baby product staple “The Honest Co.” and ticket selling site “Eventbrite” have in common? They were all founded by moms! These are just three examples, as many hard-working mamas have been able to successfully juggle their family life and their entrepreneurial aspirations to achieve their dreams.   Does following in…
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Getting a Head Start on E-Commerce Before the Holidays

Do you dread the sight of red and green before Halloween? You’re not alone; it seems like every year carols and bells are out earlier than before. But it happens for a reason: whether they like it or not, people do start thinking about their Christmas shopping as soon as the weather takes a cold…
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10 Reasons To Hire a Social Media Manager

Thinking of expanding your influence and bringing your business online? Social media is a logical first step, and people love it because it lets you control the marketing yourself. But it’s still marketing, and it’s only as good as the team behind it! Before you sign your shop up for an account, consider these ten…
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Increasing Instagram Engagement

Instagram is hot right now, with 9 million users over the age of 13. The majority of Instagrammers reside in the 18-34 age demographic, so it’s the perfect platform to use if you’re looking to attract a younger clientele. It’s also very user-friendly – with a good camera and proper lighting, you can make organic-looking…
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