An Easy-to-Understand Guide to Search Engines

Do you ever wonder how Google and other search engines work? How do they know which websites to show when you type in a keyword or phrase? In this easy-to-understand guide, we will explain the basics of how search engines work. We will cover topics such as crawling, indexing, ranking, and more! Keep reading to…

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The Come up^ Review Building Event March 29

London Facebook Business Group

Enter to win prizes by leaving positive and legitimate reviews for London Businesses Prizes are listed below. Each time you post a screenshot of a review and tag the business owner or page you get one ticket for the contest. All reviews must be local, positive, and legitimate. Building up positive reviews for the whole…

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How Do I Use Social Media To Drive Traffic To My Website?

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Social media platforms are valuable tools for small businesses with small marketing budgets. However, they should be put to work driving traffic to your actual website. If you’re seeing engagement on your posts, but no more visitors to your site, you might need to change your strategy. Here are some ways you can use Facebook,…

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#SmallBusinessThatRocks: HRM Photography

hrm photography - SlyFox Web Design and Marketing

Capturing beautiful moments is not an easy job. For HRM Photography, the pressure is on all the time, not just to create a frame-worthy memento but to also reflect the beauty of the moment, whether it’s a wedding, an engagement, a newborn’s first photoshoot, or just a family portrait session. It requires a keen eye,…

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What Is The Difference Between PPC and Display Advertising?

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You have two advertising types to consider when coming up with an effective online marketing campaign: pay-per-click and display advertising. The choice can be tough, and focusing on the wrong one could hurt the effectiveness of your campaign. The difference between the two is obvious once you learn about them, and it will be obvious…

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How To Get More Google Reviews (And Why You Want Them!)

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Your Google My Business profile is going to be the place many people will first encounter your business. On this profile, they’ll learn all about what you do, when you’re open, where you are… and how well you’ve been rated. The reviews left on My Business profiles can be that factor that decides people’s choices,…

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The Basics of Web Hosting: Hosting 101

Web Design Web Designer Hosting Hosting 101 SlyFox Digital Media Marketing London Ontario - SlyFox Web Design and Marketing

Much like your business, your website has to have an β€œoffice”, a physical space in which to live, because you can’t just be online. To actually function on the Internet, your website has to be on a specialized computer server, the brick and mortar of the digital sphere. Finding a website hosting service is the…

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Keywords 101

keywords - SlyFox Web Design and Marketing

If you’ve set up your online presence, you probably heard the word β€œkeyword” thrown around. Don’t dismiss it as a buzzword – keywords can make or break your success on search engines, like Google. This is because they are important for answering the questions of Internet readers everywhere. With keywords, you are answering questions you…

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