SLYFOX BLOG

SlyFox is a London, Ontario-based marketing and design firm catering to the needs and budgets of local entrepreneurs and business owners. Explore our blog for our latest insights and tips!

What Is Website Hosting And Why Do I Need It?

One of the most important yet rarely seen forces behind the internet is website hosting. From the largest corporation to the smallest business, no business would have a website without a host server to store the information. Servers can be set up to assist the individual website’s goals, making it faster, easier to update, and…
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Can I Be A Graphic Designer Even If I Can’t Draw?

SlyFox has a talented team on staff. However, you don’t need to be able to draw to work in graphic design! There are several things a graphic designer should have: an eye for detail, knowledge of the fundamentals of design, and a passion for visual storytelling. You can have all these without being good at…
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Why Should I Use Twitter?

Many people struggle to understand how Twitter could be useful to their business. It’s understandable, but by not using this form of social media, a lot of new business could be passing you by! Twitter is a micro blogging platform that allows the user to send and receive short messages known as tweets.
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How The Most Recent Instagram Algorithm Changes Affect Business Accounts

Have you heard about the new changes to Instagram? Social media companies are constantly tweaking the algorithms behind the scenes to give their users the best experience possible. Naturally, the changes can affect how businesses use the platforms to drive business.
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How Graphic Designers Can Take Your Website To The Next Level

When a small business puts together an initial marketing plan, a website is often at the top of the list. Don’t make the mistake of undervaluing graphic design on your website, though. Complete, professional branding should be a priority for every small business, and here’s how graphic designers can take your website to the next…
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Eight Free Or Low-Cost Ways To Support Local Businesses

Shopping locally is one of the best ways to have a positive impact on your local economy. For some people, it’s not within their budget to shop local, but there’s many ways to support local businesses that don’t always involve money!
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How Do I Use Social Media To Drive Traffic To My Website?

Social media platforms are valuable tools for small businesses with small marketing budgets. However, they should be put to work driving traffic to your actual website. If you’re seeing engagement on your posts, but no more visitors to your site, you might need to change your strategy. Here are some ways you can use Facebook,…
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What Is The Difference Between PPC and Display Advertising?

You have two advertising types to consider when coming up with an effective online marketing campaign: pay-per-click and display advertising. The choice can be tough, and focusing on the wrong one could hurt the effectiveness of your campaign. The difference between the two is obvious once you learn about them, and it will be obvious…
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