SLYFOX BLOG

SlyFox is a London, Ontario-based marketing and design firm catering to the needs and budgets of local entrepreneurs and business owners. Explore our blog for our latest insights and tips!

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How To Get Verified on Instagram

This August, Instagram made one of its most coveted features easier for everyone to get. Before this year, it was nearly impossible to get that little blue “verified” badge on your account. You had to have been a genuine celebrity, either in real life or on the platform, and know a contact at the company who…
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What To Do When Someone Steals Your Brand

Is imitation the sincerest form of flattery? It can be, but if that imitation is the exact wording of your carefully-written slogan or ad, you shouldn’t always be flattered. Everything that makes your business distinctly yours, from the logo to the jingle to the specific names of the services you offer, shouldn’t be treated as…
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The Basics of Web Hosting: Hosting 101

Much like your business, your website has to have an “office”, a physical space in which to live, because you can’t just be online. To actually function on the Internet, your website has to be on a specialized computer server, the brick and mortar of the digital sphere. Finding a website hosting service is the…
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What To Look For When Buying a Website

Looking to get your business online? It’s not a complicated process, but it shouldn’t be as simple as paying your neighbor for a job done on a template. A website is an important tool for spreading your message and generating sales, and what goes into its creation should reflect that! Here are five key points…
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PPC: Will It Work For Me?

Are you looking to get organic-looking ads in front of the people who actually want what you’re selling? Pay-per-click, or PPC, is an innovative way of marketing your business to people who need exactly what you’re selling. Simply put, anytime an ad is clicked on, the advertiser pay a small fee. Because it is mostly…
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10 Reasons to Consider Website Updates

The dynamic world of the Internet is making the website one of the most important promotional tools for small businesses. It’s also constantly making websites outdated. If you haven’t considered website updates or budgeted money for web design since the introduction of Flash, here are ten reasons why you should be making it a priority…
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The New Instagram Algorithm

The New Instagram Algorithm Like most social media platforms, Instagram has always played around with how people see content on their feed. But the decision that raised the most outcry has been moving away from chronological feeds, giving priority to the posts the company thinks you might be most interested in. With its new algorithm,…
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How To Increase Your Website Page Speed

How To Increase Your Website Page Load Speeds There’s nothing the Internet hates more than waiting. Website delays aren’t just minor inconveniences – they can really harm your bottom line. We’ve become so accustomed to faster, better internet that the average users expect a site to load right away. As that ticking load clock increases…
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