SlyFox is a London, Ontario-based marketing and design firm catering to the needs and budgets of local entrepreneurs and business owners. Explore our blog for our latest insights and tips!

How Will Apple’s Tracking Changes Affect Your Facebook Ads?

  You depend on Facebook to connect with committed customers and expand your reach to new audiences. Most of this potential and existing customer base probably relies on Apple products, too – in Canada, the most recent data shows that almost 57% of smartphone users have an iOS device. What happens when these companies don’t…
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Local Mother’s Day Gift Guide

This year, our local business community needs your support more than ever.  Please consider supporting them when you shop for Mother’s Day.  Here a few great options to choose from…
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How Often Should You Organize And Update Your Online Store Inventory?

  Virtual sales can make business easy – for some, maybe too easy. When a small business adds online transactions, the sales can happen without them checking the inventory. As such, managing, organizing, and updating your online product numbers can slide. Precise inventory management is essential to online success. Knowing how to manage online store…
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What Does An E-Commerce/POS Sync Actually Mean?

Connecting offline point-of-sale (POS) systems to online e-commerce platforms has never been more necessary. More and more shoppers want to take their money to small businesses, and an online platform that works in coordination with the brick-and-mortar side better meets their shopping needs.  Syncing your e-commerce with your POS system will help you make the…
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How Does Adding Schema Improve Your Website?

If you’re a small business owner, you know that marketing comes down to online visibility. You have the public on your side – they only need to find you! It’s why you have to appeal to the tools they use to find local shops: search engines. Your website should make it easy for search engines…
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Five Inexpensive Ways To Add Wow Factor To Your Website

Often we’ll talk about appealing to Google with search engine optimization, but today, we’re focusing on the visitor! User experience is everything now, but you don’t just want your visitors to find your website easy to navigate – you want to make them say “wow!”  Your wow factor can increase conversions, reduce bounce rates, and…
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Is eCommerce SEO Different From Regular SEO?

Creating a unique website for our small business clients means paying attention to the search engine optimization, or SEO, of every page. It’s how we get your website the attention it deserves using unique content. There is no blanket SEO strategy, though – the tactics we use can change based on the kind of website…
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point of sale

What is a Point of Sale System (POS) and How Does It Integrate With Your Website?

  In both brick-and-mortar and online stores, the point of sale is where you ring up customers. The spot where they check out online, walk up to your counter, or pick out an item from your stand or booth is the point of sale.  These days, the online point-of-sale system is something all retail owners…
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