If you run a business in London Ontario, you’ve probably been told at some point that you “need SEO” or that you “should try Google Ads.” You might even be doing both already.

But questions keep coming up:

• Do I actually need both SEO and PPC?

• Why does SEO feel slow while PPC feels expensive?

• How do I know which one is driving real sales?

The truth is that SEO and PPC work best when they support each other. SEO London Ontario helps you appear organically in local search, while paid ads give you instant visibility for important keywords and time-sensitive offers.

When you blend the two with a clear strategy, you stop guessing, cut wasted ad spend, and send more qualified local traffic to a site that is ready to convert.

Why SEO and PPC feel confusing for local owners

From a business owner’s point of view, SEO and PPC can look like a black box.

SEO:

• Takes time to build

• Involves technical work and content planning

• Can feel hard to measure day to day

PPC:

• Shows quick results but costs money every click

• Punishes you for broad targeting or weak ads

• Can eat your budget if no one is watching it closely

On top of that, search behaviour keeps changing. Reports from Think with Google show that people use search across multiple moments in the buying journey, often moving between research, comparison, and decision stages across different devices.

If your SEO and PPC are running in separate silos, you miss chances to reach local customers at the right time with the right message.

SEO London Ontario: 5 smart ways to use PPC

If you run a business in London Ontario, you’ve probably heard that you “need SEO” or that you “should try Google Ads.” You might even be doing both already.

But the same questions keep coming up:

• Do I actually need both SEO and PPC?

• Why does SEO feel slow while PPC feels expensive?

• How do I know which one is driving real sales?

The truth is that SEO and PPC perform best when they support each other. SEO London Ontario helps you appear organically in local search, while paid ads give you immediate visibility for high-value keywords and time-sensitive offers.

When you combine both channels with a clear strategy, you reduce guesswork, cut wasted ad spend, and attract more qualified local traffic to a website that’s ready to convert.

Why SEO and PPC feel confusing for local owners

From a business owner’s perspective, SEO and PPC can feel like two separate worlds.

SEO:

• Takes time to build

• Needs technical work, content, and consistent upkeep

• Can feel slow when you want fast results

PPC:

• Delivers near-instant visibility

• Costs money every time someone clicks

• Can drain your budget if the targeting is off

On top of that, search behaviour keeps changing. Insights from Think with Google show that people move through several online “moments” on different devices before deciding who to contact.

If your SEO and PPC campaigns operate separately, you miss out on opportunities to reach your ideal customers at the right stage of their decision-making.

1. Use SEO for staying power and PPC for quick wins

SEO and PPC each bring unique strengths. A balanced strategy uses both.

SEO is ideal for:

• Long-term visibility for your main services

• Building trust over time

• Earning consistent organic traffic from local search

PPC is ideal for:

• New product or service launches

• Urgent or seasonal promotions

• High-value keywords that would take a long time to rank for organically

Organic search tends to become more cost-efficient over time, while PPC offers immediate visibility but requires ongoing management. Blending both gives you stability and speed.

Match your goals to the right channel

Before setting a budget, ask yourself:

• Do I need enquiries right away?

• Am I building long-term brand presence in London Ontario?

• Which services bring in the most revenue?

A simple way to start:

• Use SEO for evergreen services and core keywords.

• Use PPC for urgent goals like filling empty appointment slots or testing new offers.

If you want help choosing the right services to prioritize, explore how SlyFox approaches keyword strategy, content, and on-page work:
 SEO services: https://www.sly-fox.ca/seo/

2. Share keyword data between SEO and PPC campaigns

One of the biggest benefits of using SEO and PPC together is shared data.

PPC gives fast, clear feedback on:

• Which keywords get impressions

• Which ads earn clicks

• Which search terms lead to conversions

You can then use this information to strengthen your SEO.

For example:

• If a paid keyword generates strong leads, build or refine an SEO page around it.

• If a keyword gets many impressions but low clicks, update your organic title or meta description.

• If certain London neighbourhoods appear in search terms, add them to service pages or blog content.

The reverse is also true. High-performing SEO pages can inspire PPC ad copy, landing page structure, and negative keyword lists.

When SEO and PPC share keyword insights, both channels get stronger — and more efficient.

3. Build landing pages that work for both SEO and ads

All search traffic — organic or paid — ends up on your website. If that page is unclear or slow, both channels underperform.

A combined SEO and PPC strategy focuses on landing pages that:

• Match what your ad or search result promises

• Load quickly on mobile

• Communicate value above the fold

• Offer one or two clear calls-to-action

A strong landing page usually includes:

• A clear headline using the main keyword naturally

• A short summary of who you serve and what you offer

• Easy contact options (form, phone number, booking button)

• Local proof such as testimonials or service-area mentions

Canadian shoppers often research online before choosing a business and expect accurate details such as hours, location, or availability. When your page doesn’t answer those basics, both SEO and PPC suffer.

SlyFox’s digital marketing packages are built around landing pages built to convert — not just pages that display information.
Digital marketing packages: https://www.sly-fox.ca/digital-marketing-packages/

4. How PPC advertising London Ontario fits into your local funnel

Here’s where your secondary keyword comes in directly.

PPC advertising London Ontario is especially powerful when:

• You’re new to the market and need quick exposure

• Competitors already rank strongly for high-value keywords

• You want to test new offers before building full SEO campaigns

Google’s research has shown that many paid clicks are incremental — meaning they don’t simply replace organic clicks; they add to them. This increases total visibility.

PPC is ideal for:

• Filling short-term gaps while SEO improves

• Winning high-intent searches (“same day,” “near me,” “emergency”)

• Taking up more space on the search results page

• Quickly testing targeting, messaging, or promotions

Insights from Think with Google’s consumer behaviour hub show that people interact with several touchpoints before contacting a business — sometimes through organic search, sometimes through paid ads, and often through both.
 Consumer insights: https://business.google.com/ca-en/think/consumer-insights/

SEO, PPC, and your website all work together to support these touchpoints.

5. Track the full journey from search to enquiry

SEO will always feel too slow — and PPC will always feel too expensive — if you don’t track what happens after someone clicks.

A solid combined strategy includes:

• Call tracking numbers

• Form tracking using unique thank-you pages

• Conversion tracking in Google Ads

• Reporting focused on leads and revenue, not just clicks

With proper tracking, you can:

• Shift budget toward your highest-performing services

• Reuse high-converting landing pages in new campaigns

• See how SEO and PPC influence each other

You may find:

• SEO brings consistent volume for everyday services

• PPC brings fewer but higher-value enquiries

This clarity helps you make smarter, less stressful budget decisions.

When to call in an SEO partner in London Ontario

Some business owners can manage simple tasks like updating Google Business Profile, posting content, or asking for reviews.

But combining SEO and PPC strategically often requires expert support.

A local partner can:

• Build a keyword strategy that respects your budget

• Create and test landing pages that convert

• Set up reliable tracking for both SEO and PPC

• Adjust your campaigns as trends and competition change

SlyFox offers dedicated SEO services and digital marketing packages that blend SEO, PPC, and content into one streamlined plan.
 SEO services: https://www.sly-fox.ca/seo/
Digital marketing packages: https://www.sly-fox.ca/digital-marketing-packages/

Next steps: Build a combined search strategy with SlyFox

If you’re unsure when to use SEO versus PPC — or feel like you’ve wasted money on ads — you’re not alone. Many London Ontario businesses start there.

The good news: you don’t have to choose between SEO and PPC.

A blended strategy:

• Uses SEO for long-term visibility

• Uses PPC to generate traffic exactly when you need it

• Shares data and landing pages between both channels

• Tracks actual leads so you see ROI clearly

Start by reviewing SlyFox’s SEO and digital marketing pages, then book a conversation. In one short call, you can understand where your search presence stands today and what to do next to get better results from both channels.

FAQs

Q1: Do I really need both SEO and PPC?
Not always — but many London Ontario businesses see stronger results when they combine them. SEO builds long-term trust, while PPC creates fast visibility for high-intent searches.

Q2: How much should I spend on PPC if I’m already doing SEO?
Many businesses start with a small test budget. PPC data quickly shows which keywords convert so you can adjust spending based on real performance.

Q3: Which is faster — SEO or PPC?
PPC works almost immediately. SEO builds gradually but generates lasting value. Using both balances short-term and long-term growth.

Q4: Can I pause PPC once my SEO improves?
You can — but expect a drop in total visibility. Many businesses reduce PPC instead of stopping completely.

Q5: What should I track to measure success?
Prioritize tracking calls, form submissions, bookings, and revenue. Supporting metrics like clicks and impressions help, but real enquiries matter most.