There are endless reasons for slanderous online reviews, false press reporting and media defamation. In some cases, it can be as simple as a jealous or ambitious brand competitor. In some cases, a company's disenfranchised, former staff could direct false review feedback onto online web assets. Usually, there's a reason or an outcome that the complainant is seeking as a consequence of their negative online sentiment campaigns.

In some cases, you can begin to prepare for some form of tasteful public apology if the complaint has some validity. If they want to come in and speak to you personally, we can plan to mediate that!

Give them the alternatives to call or email you so you show positive initiative to attempt to solve this issue. If the review or statement is totally baseless then prepare to take the case on in self-defense. This is where it can be highly effective to have a strong online reputation management service.

1. Get to the root cause
2. Find out their driving incentives
3. Seek a resolution
4. Investigate false reviews and complaints
5. Keep a clean image!

It's been revealed in many media research studies that a huge majority of customers read reviews before making a purchase, and frequent online public reviewers know this well. So do potentially nefarious companies. Some customers look to post in-depth negative reviews in the pursuit of warning other customers against their bad experience. Don't let this deter future clients who use reviews research to make crucial purchase decisions.