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What Makes a Small Business Website Convert Visitors Into Leads
If you’re getting traffic but no inquiries, you’re not alone. A lot of small businesses in Canada have websites that look “fine,” rank for a few terms, and still don’t produce calls, form fills, or quote requests. That’s frustrating, because it feels like the hard part (traffic) is done. Usually, the issue isn’t that your…
Read MoreEffective LinkedIn Strategies for Small Local Businesses
If you’re a small local business, LinkedIn can feel confusing. You know you “should” be on it. You may even have a Page. But posting turns into a once-a-month scramble, then silence again. The good news: you don’t need to post every day. You don’t need viral content. You need clarity, consistency, and trust. This…
Read MoreAn Easy-to-Understand Guide to Search Engines
Do you ever wonder how Google and other search engines work? How do they know which websites to show when you type in a keyword or phrase? In this easy-to-understand guide, we will explain the basics of how search engines work. We will cover topics such as crawling, indexing, ranking, and more! Keep reading to…
Read MoreThe Come up^ Review Building Event March 29
Enter to win prizes by leaving positive and legitimate reviews for London Businesses Prizes are listed below. Each time you post a screenshot of a review and tag the business owner or page you get one ticket for the contest. All reviews must be local, positive, and legitimate. Building up positive reviews for the whole…
Read MoreHow Do I Use Social Media To Drive Traffic To My Website?
Social media platforms are valuable tools for small businesses with small marketing budgets. However, they should be put to work driving traffic to your actual website. If you’re seeing engagement on your posts, but no more visitors to your site, you might need to change your strategy. Here are some ways you can use Facebook,…
Read More#SmallBusinessThatRocks: HRM Photography
Capturing beautiful moments is not an easy job. For HRM Photography, the pressure is on all the time, not just to create a frame-worthy memento but to also reflect the beauty of the moment, whether it’s a wedding, an engagement, a newborn’s first photoshoot, or just a family portrait session. It requires a keen eye,…
Read MoreWhat Is The Difference Between PPC and Display Advertising?
You have two advertising types to consider when coming up with an effective online marketing campaign: pay-per-click and display advertising. The choice can be tough, and focusing on the wrong one could hurt the effectiveness of your campaign. The difference between the two is obvious once you learn about them, and it will be obvious…
Read MoreHow To Get More Google Reviews (And Why You Want Them!)
Your Google My Business profile is going to be the place many people will first encounter your business. On this profile, they’ll learn all about what you do, when you’re open, where you are… and how well you’ve been rated. The reviews left on My Business profiles can be that factor that decides people’s choices,…
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