Landing Page Creation
When you have a limited marketing budget, you need content that goes further. If you want a website page that lowers your bounce rate, increases conversions and compellingly assists your marketing campaign, you may need a landing page.
An expertly designed landing page could be the right tool for your needs. What exactly is a landing page, and how could it work for your marketing campaign?
What Is A Landing Page?
A landing page is different from the first page a visitor lands on when reaching your site. It’s a page specifically designed to receive and convert traffic from an online marketing campaign. Think of a landing page as a flyer for your small business, except you can directly sell your product or service or create another conversion, such as signing up for your email list.
A landing page focuses a visitor’s attention on what you’re promoting, with one call to action (CTA) that gets people to sign up for more information or directly purchase your product. Landing pages support your marketing campaigns, helping you capture leads and present targeted messages to a specific audience.
Effective landing pages have five general elements that make them work:
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“Above the fold” content is the first element a user sees. It's the content in the top 600 pixels or so of a landing page, and anything above the fold is key to luring in potential customers so that they learn more.
It includes compelling headlines and a hero shot. They convey what you want people to do on your page. You must know your audience, why they are on your landing page, what you want to solve for them. - A call to action. Decide what you want people to do on your landing page. The CTA should be direct and easy for your visitor to understand what you want them to do.
- Show the benefits. If your visitor has scrolled past your call to action, chances are they're looking for more information. Here's where you show or tell them the why of your marketing campaign!
- Social proof. Genuine reviews can be some of the most convincing data for visitors. It doesn't have to be more complicated than positive customer reviews, statements from clients or industry leaders, and pictures of successful projects.
- Closing argument and call to action. Your visitor has made it this far - don't leave them hanging! Let all users know how to get in touch and make it easy for them to convert.
In digital marketing, landing pages are necessary for many online campaigns. SlyFox can design them specifically for particular marketing objectives: encouraging purchases, turning visitors into leads who leave you their contact information, increasing subscriptions to newsletters, and registering people for events.
You can create different landing pages for each of your offerings or use different landing pages to target different kinds of customers. SlyFox can set up a professional landing page that works for your small business’s bottom line!