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Landing Page Creation

When you have a limited marketing budget, you need content that goes further. If you want a website page that lowers your bounce rate, increases conversions and compellingly assists your marketing campaign, you may need a landing page. 

An expertly designed landing page could be the right tool for your needs. What exactly is a landing page, and how could it work for your marketing campaign?

What Is A Landing Page?

A landing page is different from the first page a visitor lands on when reaching your site. It’s a page specifically designed to receive and convert traffic from an online marketing campaign. Think of a landing page as a flyer for your small business, except you can directly sell your product or service or create another conversion, such as signing up for your email list.

A landing page focuses a visitor’s attention on what you’re promoting, with one call to action (CTA) that gets people to sign up for more information or directly purchase your product. Landing pages support your marketing campaigns, helping you capture leads and present targeted messages to a specific audience.

What Makes Landing Pages Work?

Effective landing pages have five general elements that make them work:

How A Landing Page Can Help Your Next Campaign

In digital marketing, landing pages are necessary for many online campaigns. SlyFox can design them specifically for particular marketing objectives: encouraging purchases, turning visitors into leads who leave you their contact information, increasing subscriptions to newsletters, and registering people for events.

You can create different landing pages for each of your offerings or use different landing pages to target different kinds of customers. SlyFox can set up a professional landing page that works for your small business’s bottom line!

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