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Display Ads Creation and Management

Even if you haven’t heard of display ads, you know them: they’re shown to you on your favourite sites, before a YouTube video, and on top or alongside the results of a Google search. 

The Google Display Network (GDN) makes putting together a targeted, cost-effective campaign within your grasp. How can SlyFox display ads creation and management help your small business?

What Is Display Advertising?

Display advertising is a way of getting the audience of a website, social media profile, or another digital platform to take a specific action, such as making a purchase. Display ads are often text, image or video-based to attract attention and encourage the user to click through to a landing page and take the specified action.

Most users of display and online advertising campaigns are charged on a cost-per-click (CPC) basis. Every time a search engine user clicks on the ad, the campaigner pays an amount based on their overall bidding strategy. 

Display ads are also great for retargeting campaigns, which show ads to users who have already visited a specific website. It’s worthwhile, too – The GDN network of over two million websites and apps reaches around 90% of internet users! A retargeting campaign will show ads to the user to encourage their return to the website and either take the same action or move forward to another point in the journey to a conversion.

Managing A Good Display Ad Campaign Starts With Bidding

Campaigns using display ads are compatible with a variety of manual and automated bidding strategies. These let advertisers customize campaigns based on their goals, and users can select their bidding strategies to prioritize volume or efficiency metrics. They can be tailored to meet the needs of advertisers for more hands-on or hands-off account management.

Users can also adjust their bids, setting for the device, time of day, day of the week, and location. It’s a strategy that gives the user more control over when and where the ads appear, letting them change course if data tells you something isn’t working. Adjustments can also alter bids for targeting methods like keywords, audiences, demographics, topics, or placements.

There are also fully automated bidding strategies that use machine learning to assign unique bids for every ad auction. They use a wide range of signals, such as demographics, geographic locations, browsing history, device type, and other contextual information.

Most users of display and online advertising campaigns are charged on a cost-per-click (CPC) basis. Every time a search engine user clicks on the ad, the campaigner pays an amount based on their overall bidding strategy. 

How Can Display Ads Help Your Small Business?

Display ads come in a diverse range of shapes, sizes, and formats. Users can choose a style and advertising format that will help them achieve small business goals. Thanks to GDN, they can access millions of sites straight from your Google Ads account.

It also makes targeting easier. GDN’s extensive reach allows users to hone in on the right audience and place ads on the right websites. You can focus on certain demographics, geographical areas, and the more specific interests of the target audience.

Finally, like any good tool, display ads are measurable. GDN can track clicks, impressions and conversions, and the user gets access to Google Analytics for more numbers related to performance and engagement tracking.

Are you ready to get started? The SlyFox team can walk you through GDN and show you how display ads make sense for your overall advertising needs. Contact us today!

Contact Us Today

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