Advertising for Any Need
Here at SlyFox we think about your advertising goals before we start any type of design or implementation. Why? Because reaching people is what creating a site is all about. By knowing ahead of time the “who, what, why, when, and where,” we can then discover exactly "how" we can most effectively reach your ideal customer!
Now that you have got all of your great content, we have to use it to draw people into the site. If you have a revolutionary idea, or an established brand and following that everyone knows about, then this will be easy for you. For the rest of us, we will have to come up with an ad budget and strategically placed advertisements to get our message across.
Coupons, Incentives, Contests,
and Affiliate Marketing
Perhaps some of the most effective ways to get your product or service in front of people, at a low cost, is through online promotions. Why? Because coupons, incentives, commissions and contests can earn you advocates and affiliates. There are any number of people locally, and over a million globally, who market other people’s products online. Let’s take our friends over at Redflagdeals.com for example. Anyone can simply list their contest or coupon online with their site and receive referral traffic without any external cost. Red Flag Deals is one of the bigger industry names in Canada but there are hundreds of thousands of others involved. From Faceboook groups, to bloggers, to forum moderators, to strategic partners, putting deals on the table incentivises others to get involved.
One of our favorite techniques is to create customized affiliate links which resellers can generate right on your site. By taking this link your affiliate can now do commission sales for you. Your affiliate can distribute the link to their contacts and get verification about any transactions or contacts you receive through their activities.
Comparison Shopping Ads
If you have a tangible product there are many other options that have potential to get you a TON of traffic and sales: Ebay, Amazon, Google Shopping, PriceGrabber, Nextag, Etsy, and more. Adding your product feeds onto these platforms is never a bad thing. Google Product Listing Ads now show with images and price right at the top of Google Search!
Email Marketing and Integration
Email will always be one of the best tools to get your prospects to take action. Collecting contact lists of customers should always be right at the top of any campaigns conversion goals. The real trick to it is to, once you have the email addresses, use them! A list should be kept very well organized and maintained. The things that can be done with email these days are spectacular. Setting up trackers on all sales emails can not only tell you when a prospect has opened your mail and what they clicked on, but if they go back a second time and click again, you will know that too!
Newsletters are just great for reminder marketing. People, despite popular belief, love to be sold to. If you have a bunch of warm leads it’s always in your best interest to keep talking to them. The best way to communicate is with something they are going to be interested in. Setting up beautiful emails full of information presented in the most appealing way possible is a SlyFox specialty. Contests, promotions, informative industry news, company milestones and new hires, feature products, surveys, and limited time offers are all things we are well experienced in.
One email speedbump all Canadian businesses should be aware of is the Canadian Anti-Spam Law (CASL).
There are some pretty stiff penalties for sending unsolicited email in Canada, so it is very important to make sure you are operating within this new law.