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Advertising for Any Need

Here at SlyFox we think about your advertising goals before we start any type of design or implementation. Why? Because reaching people is what creating a site is all about. By knowing ahead of time the “who, what, why, when, and where,” we can then discover exactly "how" we can most effectively reach your ideal customer!

  • Search Engine META Data
    One of the cornerstones of drawing traffic to your site is the use of proper META Data. Coding the site in HTML5 is the preferred format for Google, although it is still possible to tag all websites properly. This is absolutely vital to every part of the campaign so that people who are searching for you will be more likely to find you based on the information we will provide to the search engines. This will also allow for paid search ads to work effectively and put your information in front of people for little or no cost. If you have a site with no META Data, you are in a bad situation.
  • Search Engine Ads
    Search is usually the best way to capture the immediate sales you will need to fund for a more lucrative, long-term strategy. This will at least present your product to a large percentage of people in the Action phase AIDA Marketing which, in all desirably presented and priced products/services, capture a percentage of those potential sales and proving that the product can survive on its own in a balanced digital marketplace.
  • Refining Search Based on Conversion Metrics
    By setting up an Analytics account and tying your advertising accounts to it, we are able to accurately measure what channels of your campaigns are generating revenue. This information is the single most important thing a marketer can gather in the early stages to understand how people in aggregate react to different messages. This information will drastically reduce the cost of search campaigns and can also be used to improve on existing and future communication.
  • Blogging
    Ideas, personality, opinion, and hundreds of other factors go into what you are writing. Depending on who you are, what you are talking about, and what goals you have for your content, blogging can be one of the most profitable resources available. When you place entertaining, significant, and strategically written material on the internet, you are guaranteed to further your cause. Search engines appreciate popular and relevant written copy first and foremost. In addition to attracting search engine traffic with your content you are also more thoroughly telling your visitors what you are all about, entertaining them, and showing off your brand communication style.
  • Video Communication
    Today’s most popular form of communication is video. We’re actually really surprised how long it has taken video to dominate the internet. Let’s face it, there is no better way to get a message across than with video. This does not mean that you can put up sites featuring video only. If you can get someone to click your video and watch it than yes, it is the most effective way. But, how many times have you clicked a video with no written or visual introduction letting you know what you’re about to watch? If you have, than you are definitely the exception to the rule. People, for the most part, hate to be interrupted with surprise video, especially if there is sound.

Content Distribution

Now that you have got all of your great content, we have to use it to draw people into the site. If you have a revolutionary idea, or an established brand and following that everyone knows about, then this will be easy for you. For the rest of us, we will have to come up with an ad budget and strategically placed advertisements to get our message across.

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Social Media

Social media is one of the best ways to get your content in front of people. Even with the increasing costs especially in Facebook, there is still no more effective way to present ideas to people. Social media, blogging, video, and website content all work together to help you reach your customers.

Some social media is cheap, some is very expensive and it is changing every day. It is also somewhat interchangeable depending on who you are and what resources you have. For example, if you are already personally a Social Media star in your personal life, than it is very likely that you can also be one for your business. It’s all about the popularity of what you post, keeping people’s attention, and penetrating networks of people who will advocate for your brand.

Backlinking

(Formerly the main tactic of SEO)

A new day is here in the world of SEO. A few years back there was a whole different system to getting your site to the top of Google’s search rankings. Google would judge the quality of a site by the number of other sites linking to it. These days it is not like that anymore. There is still something to gain from having high quality sites linking to yours, only now it is only one factor of many and you can’t cheat it.

Understand the difference by reading the examples below:
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Coupons, Incentives, Contests,
and Affiliate Marketing

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Perhaps some of the most effective ways to get your product or service in front of people, at a low cost, is through online promotions. Why? Because coupons, incentives, commissions and contests can earn you advocates and affiliates. There are any number of people locally, and over a million globally, who market other people’s products online. Let’s take our friends over at Redflagdeals.com for example. Anyone can simply list their contest or coupon online with their site and receive referral traffic without any external cost. Red Flag Deals is one of the bigger industry names in Canada but there are hundreds of thousands of others involved. From Faceboook groups, to bloggers, to forum moderators, to strategic partners, putting deals on the table incentivises others to get involved.

One of our favorite techniques is to create customized affiliate links which resellers can generate right on your site. By taking this link your affiliate can now do commission sales for you. Your affiliate can distribute the link to their contacts and get verification about any transactions or contacts you receive through their activities.

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Comparison Shopping Ads

If you have a tangible product there are many other options that have potential to get you a TON of traffic and sales: Ebay, Amazon, Google Shopping, PriceGrabber, Nextag, Etsy, and more. Adding your product feeds onto these platforms is never a bad thing. Google Product Listing Ads now show with images and price right at the top of Google Search!

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Email Marketing and Integration

Email will always be one of the best tools to get your prospects to take action. Collecting contact lists of customers should always be right at the top of any campaigns conversion goals. The real trick to it is to, once you have the email addresses, use them! A list should be kept very well organized and maintained. The things that can be done with email these days are spectacular. Setting up trackers on all sales emails can not only tell you when a prospect has opened your mail and what they clicked on, but if they go back a second time and click again, you will know that too!

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Newsletters

Newsletters are just great for reminder marketing. People, despite popular belief, love to be sold to. If you have a bunch of warm leads it’s always in your best interest to keep talking to them. The best way to communicate is with something they are going to be interested in. Setting up beautiful emails full of information presented in the most appealing way possible is a SlyFox specialty. Contests, promotions, informative industry news, company milestones and new hires, feature products, surveys, and limited time offers are all things we are well experienced in.

Stand out with smart advertising today.

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