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Our Mission

To assist business owners in furthering their goals through reliable exposure, marketing and branding at an unparalleled value; further empowering the passionate to reach their goals and
Further Their Dream.

ABOUT US

So just who is SlyFox? The answer is simple; we’re passionate entrepreneurs just like you!

Doing the typical 9-5 grind just wasn’t for us; We have big dreams – not just for ourselves, but for others as well. We know that there are many other passionate and empowered people out there, just waiting to make their mark on the world, who are going unnoticed simply because they can’t get their message out there as effectively as larger companies with larger budgets. SlyFox Digital Media Marketing was born for this very purpose, to be the support entrepreneurs need, and to be the group of passionate individuals that show the world that a small business CAN achieve success.

It’s with this in mind that we can’t emphasize enough just how strongly we believe that entrepreneurship and support for small business is the key to long term success within any economy. When you can provide products and services directly to your customer, without having to go through major corporations, the wealth and disposable income of the overall population increases. This means instead of being locked away in a vault, never to be seen again, currency can be circulated more freely; thus strengthening the economy and giving it the building blocks needed to grow, so everyone can benefit!

It’s because of our passion to achieve this goal that we created SlyFox to help anyone who has a desire to enter the digital marketplace with their service or product. We also understand that starting out can be a scary, expensive and intimidating processes; which is why we have no minimum budgets and are willing to talk to anyone about how they can achieve their goals.

So it should come as no surprise that our mascot, SlyFox, is the entrepreneurs’ digital superhero. Why the name? Well, ‘sly’ because he’s willing to undercut the “hotshot” digital agencies and whisk away customers with the craftiness seen by a fox hunting in a henhouse (or in this case, major corporation.) He uses every ounce of his wit, wiles and craftiness to sway customers in your favor, and then every instinct and resource in his extensive skillset to help you succeed in keeping them. So feeling ready to start writing your success story? Awesome, we’re ready and eager to help you with the hardest part – taking that first step! Shall we?

Building Brands with Customized Strategies
Sly at computer

Our Team

Mike Transparent

Mike

I’m an Outside-the-Box Fox, able to conjure up solutions and strategies for social media campaigns, web sites and other cool promotional stuff. I can take your dream and help you make it an attainable goal. My life experience and formal education has led me to the following conclusions:

  • Everyone has an amazing idea. It’s the execution that gets the job done. I’m your executioner.
  • Brussels sprouts do not taste that great, no matter what my mom says.
  • I don’t care who gets the credit – I just want to win.
  • I run towards fires.
  • You won’t regret giving this fox an opportunity to facilitate the growth of your business.
Michelle Transparent

Michelle

My main gig is project management as Social Fox at SlyFox Digital Media Marketing. I’ve worn many hats over the years, including sales executive, marketing manager, retail specialist, business owner, nanny, supermom and social media addict! As a result, I have an uncanny ability to multi task while seeing any project I manage to completion. Other than this, I’m pretty useless. Today, I am leveraging the power of Facebook, Linkedin, Google +, Twitter, YouTube and blogs to help my clients reach their advertising goals in a fun and dynamic way. Fun facts:

  • I am a communication dynamo.
  • My passions are coffee and Netflix, in that order.
  • If my left and right brain were hands, I’d be ambidextrous.
  • I love Cinnabon’s and could eat them for breakfast, lunch and dinner.
  • I’m a card junkie. It doesn’t have to be my birthday. Cards just make me smile.
  • When I tackle a project, I give it 110%, every time.
Adam Transparent

Adam

As a Cyber Fox through and through, my passion is continually finding new ways to improve my tech knowledge and coding skills….learning, always learning! I am an expert problem solver and am proud to be insanely meticulous in every coding project I tackle. Accompanied by my cats, Coco and Belle, my “down time” consists of Civilization gaming marathons and losing myself in science fiction novels. I am a vegetarian, hiker and photographer in my very limited “spare” time. With a Bachelor of Arts in Philosophy, I do believe in balance and strive to achieve that in every aspect of my life. “The richest and fullest lives attempt to achieve an inner balance between three realms: work, love and play.”

Hollie Transparent

Hollie

Known around the office as Fox the kid, I am truly a designer-at-heart; I always carry at least one sketchbook with me no matter where I am because I know that inspiration can strike at any time and I like to be prepared for when it does. I love to create, be it with pen and paper, with my trusty graphic tablet, or just in my mind! When the creative juices are flowing, I have been known to burst into song. It’s amazing to be doing something I love that much. Now if only I could convince someone to pay me to binge watch Netflix! Odds are when I'm not drawing, I am likely gaming. I’m not saying I am competitive but I do quite like to win.


Fun Facts:

  • I attended fine art school for three years before going into web design and development.
  • I have a twin brother and I'm quite sure he is the evil twin.
Steve Transparent

Steve

I'm known as the Poetic Fox, but when I write copy and blog pieces, I draw more from my journalism and PR experience than Walt Whitman. When I put the proverbial pen to paper, I not only want to use search engine optimization and formatting to maximize its reach - I want it to pull in and engage any and all readers! This means resisting the urge to write in as many Simpsons references as possible, but if that happens to be your thing, I’m your guy. When I’m not writing, I’m reading books, taking in movies, and consuming too much news!

Michele Transparent

Michele

“Without order, nothing exists. Without chaos, nothing evolves” is a guiding principle in this Cat-Fox’s life- personally and professionally. Professionally, I thrive taking complex problems and paring them down to simple and elegant solutions. Similar to my basic love of untangling a mess of Christmas lights, or more practically, taking raw ingredients and combining them into a savoury meal. As Cat-Fox, I represent a hybrid of skills and experience. My professional experience includes years spent in customer service, hospitality, culinary, and not-for-profit industries. I use this varied experience to to support each Fox while managing many daily operations in the office. In my spare time, i enjoy catching up on laundry and domestic chores (yes, really) or alternatively, by exploring the local trails (with my family) and binge watching Netflix (without my family). Fun facts:

  • I have a B.A. from the University of Waterloo, focussing on Classical Studies and Psychology. There's nothing like the joy when Classical History and modern Psychology converge in early classical philosophy
  • My cat, Cicero is very loud with many things to say, I’d like to think that she is Cicero reincarnate.
  • My favourite book is Metamorphoses by Ovid, closely followed by Middlesex- Jeffrey Eugenides. I love an epic, modern or historical.
  • If I were to have a ‘hero’, it would be Jon Stewart.
  • One of my greatest skills is Super Mario 3. So you could say I have a bit of a tech background.
  • My life is held together with a series of Post-It Notes. Pretty pink ones.
  • My 5 year old son was rewarded with a 4 foot balloon for creating the name Cat-Fox, which narrowly beat out Work Fox.
Rusty Transparent

Rusty

As SlyFox’s resident Wiener Fox, my interests include walks, eating and sleeping. As office dog my responsibilities include overseeing all work and napping as well as cleaning up any lunch crumbs that fall to the floor. You can usually find me under a desk on my blanket or ‘barking out’ orders around the office. I strive to keep our workplace a fun and friendly environment providing stress relief in the form of cuddles for those in need. I hear SlyFox gives special treatment to clients who come in with dog treats (don’t quote me on that).

I have been voted softest team member 2 years in a row now, my credentials speak for themselves. I’ll always be there to greet you and make you feel welcome. Ps. Bring Treats

Mike Transparent
Michelle Transparent
Adam Transparent
Hollie Transparent
Steve Transparent
Michele Transparent
Rusty Transparent