Back in January, Facebook CEO Mark Zuckerberg announced a major change was coming to the social media superpower – a prioritizing of content from friends, family, and groups on user’s news feeds. “You’ll see less public content like posts from businesses, brands, and media,” he said. “And the public content you see more will be held to the same standard—it should encourage meaningful interactions between people.” Sounds pretty good for the average user, but what does this mean for your business?
While other major companies can afford to abandon Facebook, it’s still the medium of choice for small businesses. This makes sense: it’s affordable, it has amazing reach, and it can connect you directly with customers on a website they, without fail, visit daily. It creates a personable image for your company, put advertising tools into your hands, and lets you deal with feedback. So how can your small business deal with the Facebook algorithm changes? Keep reading to get your questions about the Facebook algorithm explained and start implementing some crucial social media tactics.
Posted on April 16, 2018