Are you looking to get organic-looking ads in front of the people who actually want what you’re selling? Pay-per-click, or PPC, is an innovative way of marketing your business to people who need exactly what you’re selling. Simply put, anytime an ad is clicked on, the advertiser pay a small fee.
Because it is mostly charging you only for the clicks your links get, it’s a very popular model of advertising, especially for those who run both their own business and their own advertising. What makes it a really great option for small businesses are two things: how targeted it is, and how cost-effective it can be when used correctly!
Posted on June 29, 2018