Dos Equis

The most interesting man in the world is retiring. At 77, Jonathan Goldsmith, the famous Dos Equis actor who won the world over with his charming character, will retire. His retirement became official during a recent commercial released by Dos Equis. The Dos Equis man originated when inspired by Goldsmith’s longtime friend, Fernando Lamas, an adventurous Argentinian actor.  The retirement commercial features Goldsmith greeting characters from all over the world as he walks towards a spaceship. This will launch him on a one-way journey to Mars. The narration during the commercial perfectly sums up the characters life in one sentence:

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Creative Dreaming

Sleep studies have shown that the more sleep you get, the more creative you’ll be throughout the day. But what about dreaming? If I have an elaborate dream, is that a sign of creativity? If I’m an artist, am I more likely to create when I awake from a dream I can recall, as opposed to waking and being unable to remember my dreams?

The answer to both of these questions is yes.

Creators across time have often referenced dreams when describing their process. A famous example is the artist Salvador Dali. If he was experiencing a “block,” he’d purposely fall asleep with a spoon in his hand. When he dozed, his body would relax, drop the spoon, and make a noise which promptly woke him. Upon waking, he was inspired by his small dream sequences to create art. Most of the paintings created by Dali were inspired in this way. Continue reading…

Graphic Design vs Compelling Copy Writing

Recently, I have had many discussions with web development clients about the value of the written copy for their website.  It seems that everyone can understand the value in solid programming, aesthetic design is also a no-brainer for most, but many believe that the written copy on their site should almost be an afterthought.  I commonly hear things like “just leave it with placeholder text and I’ll fill it in afterwards”, or something along the lines of 1/10th the design budget.  I think the driving factor for this perception is that language is viewed more as a common skill then artwork.  Although this is likely at least partially true, writing flawlessly and persuasively within a very limited space, is a skill that requires close attention.

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