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Are you looking to get organic-looking ads in front of the people who actually want what you’re selling? Pay-per-click, or PPC, is an innovative way of marketing your business to people who need exactly what you’re selling. Simply put, anytime an ad is clicked on, the advertiser pay a small fee.

Because it is mostly charging you only for the clicks your links get, it’s a very popular model of advertising, especially for those who run both their own business and their own advertising. What makes it a really great option for small businesses are two things: how targeted it is, and how cost-effective it can be when used correctly!

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The dynamic world of the Internet is making the website one of the most important promotional tools for small businesses. It’s also constantly making websites outdated. If you haven’t considered website updates or budgeted money for web design since the introduction of Flash, here are ten reasons why you should be making it a priority in 2018!

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Instagram

The New Instagram Algorithm

Like most social media platforms, Instagram has always played around with how people see content on their feed. But the decision that raised the most outcry has been moving away from chronological feeds, giving priority to the posts the company thinks you might be most interested in.

With its new algorithm, Instagram isn’t going to change that, but it has been altered to make users’ feeds “feel more fresh.” It will accomplish this by taking several major factors into account to try and predict the patterns of the user.

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website load speed

How To Increase Your Website Page Load Speeds

There’s nothing the Internet hates more than waiting. Website delays aren’t just minor inconveniences – they can really harm your bottom line. We’ve become so accustomed to faster, better internet that the average users expect a site to load right away. As that ticking load clock increases from second to second, your bounce rate (the percentage of viewers who leave your site after visiting just one page) will go up. If the delay is too long, you don’t stand a chance of converting visitors to customers.

It’s not just users: Google’s algorithm also takes speed into consideration when it ranks sites, meaning the load time can determine how easily your users find your site. So how can you speed up your page speed?

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