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Email marketing can do wonders for your small business. It lets you focus direct messages on certain people who have left their email with you, attract them with deals, and make repeat customers out of those who have done business with you before. But with anything in marketing, if it works really well, it can work really poorly, too.

Don’t waste money on a bad campaign! When setting up email marketing for your business, make it the best it can be by avoiding these common mistakes.

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This August, Instagram made one of its most coveted features easier for everyone to get. Before this year, it was nearly impossible to get that little blue “verified” badge on your account. You had to have been a genuine celebrity, either in real life or on the platform, and know a contact at the company who could help you out. There was no official paperwork, no forms to fill out, no hotline to call. You just needed to be “known”. Needless to say, it was an exclusivity that a lot of social media users found unfair!

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brand theft blog header slyfox digital media marketing

Is imitation the sincerest form of flattery? It can be, but if that imitation is the exact wording of your carefully-written slogan or ad, you shouldn’t always be flattered. Everything that makes your business distinctly yours, from the logo to the jingle to the specific names of the services you offer, shouldn’t be treated as any old commodities. They aren’t just pretty pictures and phrases – they can give you the edge over your competition.

But let’s not get ahead of ourselves. For small businesses, brand theft can actively hurt the bottom line because building a solid brand that reflects your business took you a lot of time and resources. But under some circumstances, it’s best to just be flattered. So what can you do when someone uses your work for their own gain, and when should you fight back?

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Looking to get your business online? It’s not a complicated process, but it shouldn’t be as simple as paying your neighbor for a job done on a template. A website is an important tool for spreading your message and generating sales, and what goes into its creation should reflect that!

Here are five key points you should ask about when buying a website from a web design company. Don’t commit to anything unless you know how a company will work on these areas!

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